Paid Social Advertising

We manage targeted advertising campaigns on Facebook and Instagram to reach homeowners in selected service areas.

Advertising spend is paid directly by the client and is separate from campaign-management fees.

presencia

Test one targeted local campaign

crecimiento

Build a repeatable advertising system

liderazgo

Scale multiple campaigns, services and markets

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Package comparison

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Paid Social Advertising — Package comparison
Feature	Presencia	Crecimiento	Liderazgo
Initial campaign setup	$500	$900	$1,500
Monthly management	$500/month	$900/month	$1,500/month or 15% of ad spend
Advertising budget	$750–$1,500/month	$1,500–$3,500/month	$3,500+/month
Primary goal	Test local demand	Generate consistent opportunities	Scale services and markets
Active campaigns	1	Up to 3	Up to 6
Services promoted	One service	Up to 3 services	Multiple services or divisions
Geographic targeting	One local market	Multiple nearby cities	Multiple service areas
Audience research	Basic	Detailed	Advanced segmentation
Retargeting	Add-on	Included	Included
Website visitor retargeting	Add-on	Included	Included
Advertising copy variations	2	Up to 5	Ongoing testing
Photo and video variations	2	Up to 5	8 or more active variations
Lead forms	One standard form	Customized forms	Multiple service-specific forms
Landing page	Add-on	One campaign page	Multiple campaign pages
Call tracking	Add-on	Included	Included
CRM connection	Add-on	Basic connection	Included for supported platforms
Automated follow-up setup	Add-on	Available	Included
Advertising updates	Quarterly	Monthly	Ongoing
Campaign testing	Basic	Included	Continuous
Lead-quality review	Basic	Monthly	Biweekly
Reporting	Monthly summary	Cost and lead report	Full campaign and sales-funnel report
Strategy review	Quarterly	Monthly	Monthly with additional campaign reviews

Presencia

Test one high-priority service with a targeted Facebook and Instagram campaign in one local market.

Crecimiento

Build a more consistent lead-generation system using multiple campaigns, retargeting, landing pages and lead tracking.

Liderazgo

Scale advertising across multiple services, customer groups and service areas using continuous testing and improved lead follow-up.

Advertising performance depends on several factors, including:

The services being promoted
Seasonal customer demand
The strength of the offer
Company reviews and reputation
Pricing and availability
Speed of lead response
Sales follow-up
Advertising packages do not include advertising spend or professional photo and video services unless specifically stated.